THRILLING KING’S CUP FINAL 2024 BRINGS ALL-NEW FAN EXPERIENCE TO SAUDI ARABIAN FOOTBALL

  • The final match of the 2023/24 season in Saudi Arabian football saw a new-look fan experience introduced with the ‘House of the Most Precious Cup’ in the fan zone
  • The interactive fan zone provided fans from across the Kingdom with an unparalleled experience to celebrate a historic season
  • Over 56,000 fans attended the showpiece final at King Abdullah Sports City stadium to witness the cup final between Al Nassr and Al Hilal

Riyadh, Saudi Arabia – 7 June 2024: The conclusion of the 2023/24 season saw history being made on and off the pitch, as Al Hilal secured an unprecedented domestic treble in the King’s Cup final 2024 in Jeddah with the match capping off a remarkable year for fans of the game in Saudi Arabia.

Across the build-up to the highly anticipated match, the Saudi Arabian Football Federation (SAFF) introduced a new-look experience in the interactive fan zone for fans attending the season-ending cup final

Named as the ‘House of the Most Precious Cup’, the unique fan zone pop-up venue saw thousands of fans visit the new interactive experience to take part in the festivities ahead of Saudi Arabia’s biggest match.

More than 50 VIPs including legends from Saudi Arabian football visited the interactive experience, with over 2,500 fans enjoying the pre-match atmosphere at the new venue.

With an immersive museum filled with memorabilia from Saudi Arabia’s illustrious footballing history, virtual and real-life football activities to test the ultimate football fan’s knowledge and skills ahead of the 49th King’s Cup final.

The thousands of fans visiting from 29th to 31st May set a new precedent for fan engagement, leading to over 56 thousand fans attending the showpiece finale to conclude a record-breaking season for Saudi football.

Alongside a range of activities, young Saudi footballing talent took part in training sessions as part of SAFF’s aims to grow the game across Saudi Arabia and beyond, and inspire participation throughout all levels of the sport.

The latest activation introduces a new level to the world-class experiences for fans to enjoy around international spectacles in the Kingdom, further cementing Saudi Arabia’s position as one of the fastest and most exciting growth stories in world football.